top of page

Still writing traditional demand letters?
You're getting left behind.

Every plaintiff's lawyer has been through it:  Receiving a lowball settlement offer and wondering whether the insurance adjustor or defense attorney even read the demand letter.  Our founder, a personal injury and ciivl rights lawyer, suspected as much for years.  And after years of interviewing risk management professionals off-the-record, he had his suspicions confirmed:  Very often written demand letters aren't being read in their entirety.  And sometimes not at all.


So, after years of sitting around with other lawyers complaining about the insurance companies, he started searching for a better way.

It started with a simple belief:

 that insurance adjustors are human beings who can be moved by the same human emotions (fear, anger, hope, and love) that drive all of us...and that the well-constructed demand package is entirely capable of triggering those emotions in a way that can inspire massive settlement offers.  

Experience has proven us right.    

Getting "trial value" for your client's damage claim doesn't require going to trial.  

It often doesn't even require litigation.

But it does require one thing:  changing the mind of a reluctant decisionmaker who believes you are overvaluing your client's case. 

As trial science has taught us for years, this means one thing:  


Showing (not telling) your client's story.

  We created Policy Limit Demands to do exactly that. 

Our multimedia demand packages leverage advanced understandings of decision-making science with award-winning video production, cutting-edge web design and analytics technology, and elite legal analysis.  We are actively creating a new paradigm.  One that others are already copying and that no one is replicating:  


A system of producing multimedia, interactive demand packages that unlocks your insurance adjustor's humanity, opens the carrier's vaults, and consistently maximizes settlement outcomes now.



Not your grandfather's "day in the life" video. 

Anatomy of the winning demand package:



Brave man keeps arms crossed, looks confident, casting a superhero with cape shadow on the

What do the Wizard of Oz, Star Wars, and the Bhagavad Gita have in common?  They contain the same secret template -- the DNA of an epic storytelling paradigm that has been employed to inspire audiences for millennia.  It is a pattern built into the cellular structure of virtually every Hollywood epic ever produced.  And its the same one we use to inspire insurance adjustors to pay settlements they never could have imagined.

Taking Video Shoots Using DSLR Digital Camera Installed on the Pro Gimbal. Motion Picture

Fifty years ago NASA put a man on the moon utilizing a fraction of the computing power of a teenager's smartphone.  But most lawyers are insisting on sending demand letters written on dead trees?  Stop trying to tell your client's story on paper.  Let us give them a platform to tell it themselves--in explosive 4K high-definition with professional lighting and sound. 


Business Information Technology people work hard Data Analytics Statistics.jpg

Stop wondering whether an insurance adjustor actually read a demand before spitting out a settlement number.  Our demand packages utilize cutting-edge persuasion science to grab attention, inspire emotional investment, and trigger action.  Adjustors watch them.  Often multiple times. And they share them with their teams.  How do we know?  The same way google knows that you're on our website right now. 

What our clients say about us

Matt MacLeod,

O'Steen & Harrison 

"What Policy Limit Demands is doing is light years ahead of the legal community, and their commitment to justice in telling a story is astonishing.  I have used them many times, and cannot recommend them more strongly."  



Policy Limit Demands

The Studio (Boulder)

3550 Frontier Avenue, Suite A-2

Boulder, CO  80301

Thanks for submitting!

bottom of page